Interesting Numbers from GameFly’s IPO Filing

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GameFly, the Netflix-like videogame rental service, filed for an initial public offering this morning that could raise up to $50 million. According to the  S-1 registration document filed with the SEC, the company:

  • Had more than 334,000 subscribers at the end of Sept. ’09  (up 25% from the previous year)
  • Sees around 8% of its customers cancel its service each month
  • Spent $25.90/person in new subscriber acquisition costs (as of Sept. 2009)
  • Stocks over 7,000 games
  • Sold $10.8 million worth of its previously-rented games to customers in fiscal ’09
  • Wants NASDAQ to give them the GFLY ticker symbol
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