Tron’s Big Unveil: Much Ado About A Film Screening?

Yesterday, we posted about Tron‘s 25-city wild goose chase via the site FlynnLives.com.

Secret locations were revealed throughout the day and the first fans to arrive received a phone (still not sure why) wallets stuffed with Tron goodies and codes. (Read about the experience of Miss Selector, one Tron fan who got the goods in Paris.) When entered into the site, the codes revealed a piece of the puzzle. Flip them over and you’ve got a chuck of a movie poster. (A let down? Yes.)

(More on Techland: Tron’s Binary Countdown Begins)

Now for the big light at the end of Tron‘s tunnel: Special screening events held in five cities this weekend. Tickets will go on sale (for registered Flynn Lives members only) today for the IMAX theater screenings to be held in New York, Los Angeles, London, Sydney and Toronto.

Our bet: They’ll be showing the original Tron and unveil the first trailer in the process.

Was it worth all of the lame scavenging? You tell us.

More on Techland:

What We’re Looking Forward to in 2010: Sci-Fi Movies

Top 10 Superhero Deaths of the Decade

How To Kill A Superhero Franchise In 20 Easy Steps: Spider-Man Edition

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Related Topics: movies, scavenger hunts are super lame, trailers, tron, viral marketing, Gaming & Culture
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  • arivindabraham

    Just got back from it, total waste of time. Event was scheduled for 1330 at BFI IMAX in London, only were allowed in at 1400. Fair enough, was given “Flynn Lives” t-shirt. So what did we get for queuing up?

    The trailer.

    That’s it! No extended sequences, nothing. Total fail in calling it “an event” when all I got was barely a minute. Sure, it looked awesome but it just felt like one gigantic waste of time!

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