It may have cost them years of their lives, but I feel pretty confident that OK Go will once again ride the giant viral sandworm with this video. I think my personal favorite moment is the smashed TV at 3:39.
The making-of doc is below, in four parts:
Fun Rube Goldberg trivia: I once won an award from the New York Deadline Club, and when you win that award you get a trophy designed by Rube Goldberg. It’s unbelievably hideous.