Web Video

Another Ridiculously Viral Video from OK Go

By Lev Grossman | @leverus | March 2, 2010 | +

It may have cost them years of their lives, but I feel pretty confident that OK Go will once again ride the giant viral sandworm with this video. I think my personal favorite moment is the smashed TV at 3:39.

The making-of doc is below, in four parts:

Fun Rube Goldberg trivia: I once won an award from the New York Deadline Club, and when you win that award you get a trophy designed by Rube Goldberg. It’s unbelievably hideous.

Related Topics: culture, ok go, rube goldberg, Web Video

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  • http://www.lacunae.com/ Douglas Wolk

    I’d like to point out that the backing vocals & riff on that song bear a very strong resemblance to Bob Marley’s “Mr. Brown”!

  • http://my.tshirtlife.net Emma

    wow
    i’ve seen this video posted at every blog that i visited today, big or small.
    and every post followed with a comment about how they ripped it off of someone else

    hmm

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