So I Was Delivered A Heart On Ice in the Mail…

I keep digging around, and I suddenly find this:

It’s pretty nasty, and I almost chuck the whole thing away. Then I pick up the heart and discover something:

Yeah, that’s a seam. In the heart. I reach inside:

Peter pops the discovery into his computer:

These are dossiers of people who are already on the run from the Repo Men…daring you to track them down at wired.com/repomen.

There are four contestants, who have dropped off the grid, and you are challenged with tracking them down to repossess their unpaid organs. Last month, Peter even said he was going to give it a go, and attempt to disappear.

It’s a devious concept for a marketing campaign, but then again it’s a pretty shrewd idea for a movie thriller – and yes, admittedly pretty similar to the cult hit Repo! the Genetic Opera. But it’s still enough to get me revved for this rather black thriller. I think I’m going to start hunting today…

Related Topics: bloody heart on the keyboard, jude law, marketing campaign, movies, repo men, Gaming & Culture
  • charlieromeobravo

    wow. The movie doesn’t look great but they certainly earn some points for creative (and expensive) promotional swag :)

  • thebro88

    so THIS is the genesis of all those stellar movie revies for less than stellar movies (read: any positive review for Van Helsing). I hope they didnt buy your vote.

  • Steven James Snyder

    Um, no, styrofoam does not buy my vote. Home entertainment system? Maybe. But why are you both assuming this movie’s gonna suck? I think there’s some intriguing dark genius at work here – mixing the current health care debate/recession fallout/foreclosure crisis with an all-out horror yarn. I’m seeing this next Monday, and I really think it COULD be good. That said, no, nothing could save Van Helsing. Not even a home entertainment system.

  • http://twitter.com/thepeterha Peter Ha

    For the record: we get tons of swag for everything and anything on a daily basis. None of that stuff sways our vote one way or another.

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