Fanboys, avert your eyes. The folks at Blendtec, purveyors of a line of uber-powerful blenders and producers of one of the Internet’s most awesome viral video franchises, celebrated the much ballyhooed launch of the iPad by buying one, tossing it in a blender and throwing on the switch. Well, only after after they crushed, smacked, smashed and folded it to make it fit. Cringeworthy though it may be, watching the video is almost cathartic after nearly five days of iPad mania, and it makes me really, really want to buy one of these blenders. If it can shred through an iPad, imagine the smoothies it can make! Delicious.
If you’re unfamiliar with Blendtec, set aside the rest of the afternoon (trust me, you’ll need it) and delve into the Will It Blend? archives. There’s a heavy focus on gadgets: Tom, the pitch-perfect video host, has previously shredded digital cameras, a GPS and yes, an iPhone 3G. But try though the Internet might, there’s one challenge Blendtec’s yet to accept: a crowbar. Even a $400 blender has its limitations.
Here’s the iPad clip: