Taco Bell’s New Band Of Heroes: Super Delicious Ingredient Force

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Clever marketing schemes get me every time.

To promote its new $2 Meal Deals, Taco Bell teamed up with ad giants DraftFCB Chicago to create the newest band of superheroes: The Super Delicious Ingredient Force. Created with a 60s-style superhero cartoon feel, the first episode of what promises to be at least a trilogy of animated shorts features a quirky battle between the SDI and their local burger joint nemesis.

(More on Techland: New Ad Campagin For Disney’s Star Wars Weekends)

If this isn’t your thing, I understand, but if you’ve got a few minutes, plug in for the nostalgia and a bit with a thrown pickle that you’ve got to see. Hell, I even kind of want Taco Bell right now.

[via Super Punch]

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