Dark Horse Comics Partners With Old Media, Television

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It’s the promotional partnership that you didn’t see coming: Oregon’s Dark Horse Comics has teamed with USA Today and Toshiba for a new program called Dark Horse: High-Def to promote Dark Horse comics across multiple media. Launching today with an 8-page preview of crime novelist Janet Evanovich’s comic debut, Troublemaker, at USA Today’s website, the press release for the new program promises to “showcase Dark Horse comic content online, in print and at Comic-Con International in San Diego and New York Comic Con” before, in October, launching brand new comic content created exclusively for the program. Quite what Toshiba is putting into the deal remains mysterious, at this point, but I’m hoping that we’ll all get a Hellboy-themed television out of the whole thing eventually.

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