With Apple’s roll out of iOS4 yesterday afternoon, the Webmonkeys have been hard at work deciphering every minute detail of the most recent iTunes and mobile OS update. For many of us, iOS4 means we’ll finally have the ability to run third party apps in the background. We’ll even be able to clump together apps into folders freeing up some much needed screen real estate. But that’s not all we’re getting with iOS4. Say hello to Apple’s targeted iAd platform.
That’s all well and good but I’m a bit concerned with the whole location-tracking bit. According to Apple, said data is being collected anonymously in a way that does not link my identity to my location. Fair enough, I think.
To provide location-based services on Apple products, Apple and our partners and licensees may collect, use, and share precise location data, including the real-time geographic location of your Apple computer or device. This location data is collected anonymously in a form that does not personally identify you and is used by Apple and our partners and licensees to provide and improve location-based products and services.