The downside to producing a film about the most-used social networking system of all time? Being blacklisted by said social network.
Still, the decision not to pursue Facebook marketing was ultimately Sony’s. “My understanding is that they asked us for our ad guidelines and decided not to advertise on us after receiving them,” head of PR for Facebook, Elliot Schrage, told All Things Digital. “I don’t think they ever submitted ad copy for us to review.”
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