Star Wars Producer: The Movies Became About The Toys

For the purists who think that Star Wars peaked with The Empire Strikes Back and turned into a showcase for toys and merchandise, you’re not alone. In fact, the producer of both Star Wars and Empire, Gary Kurtz, is one of those who agrees with you, and he’s told the LA Times’ Hero Complex blog all about it.

Kurtz is quoted as saying,

The toy business began to drive the [Lucasfilm] empire. It’s a shame. They make three times as much on toys as they do on films. It’s natural to make decisions that protect the toy business, but that’s not the best thing for making quality films… The first film and ‘Empire’ were about story and character, but I could see that George’s priorities were changing.

Part of those changing priorities caused a move from the original ending to the original trilogy, which included the death of Han Solo, Leia becoming the Queen, and Luke wandering off into obscurity “like Clint Eastwood in the spaghetti westerns,” he continues:

We had an outline and George changed everything in it… Instead of bittersweet and poignant he wanted a euphoric ending with everybody happy. The original idea was that they would recover [the kidnapped] Han Solo in the early part of the story and that he would then die in the middle part of the film in a raid on an Imperial base. George then decided he didn’t want any of the principals killed. By that time there were really big toy sales and that was a reason.

I’m torn about this much-rumored “original ending” to Return of The Jedi; on the one hand, the adult me likes the idea of a darker end, but as a kid, I would’ve hated anything that didn’t keep Han, Luke, Leia and Chewie around. Maybe the changes were caused by toyetic potential, but that doesn’t necessarily mean that they were bad changes, right…?

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Related Topics: Gary Kurtz, miscellany, movies, star wars, star wars month, Gaming & Culture
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  • http://djtrudeau.wordpress.com djtrudeau

    Yeah, I don’t know how much better that ending really would’ve been. And how exactly would Han dying hurt toy sales since it was the last movie featuring him (or Leia becoming Queen). The truth is I don’t really have a huge issue with ROTJ. The wrap up is often not as good as the middle chapter, where things get deeper and darker. Sure the Ewoks aren’t quite right but nothing mentioned in the rumored ending involves removing them. I’m just not convinced killing a principal automatically makes the movie better.

  • charlieromeobravo

    “but that doesn’t necessarily mean that they were bad changes, right…?”

    Hmm. Good question. The alleged original ending certainly sounds much cooler than a funeral pyre and a kegger with the Ewoks. I think even as a kid it would have been OK if Han died if he died well. He was the fast living rogue of the bunch after all so it wouldn’t be out of character.
    .
    You can certainly take a look at the state of the franchise now and see how kiddie marketing driven it is. Heck, Lucas even said that Phantom Menace was for kids and that was the whole reason for Jar Jar. You don’t have to stretch too hard to see how a change to ROTJ like the one described could become what we have today…

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