Photokina must be around the corner.
Building on the momentum of the K-x and K-7 DSLRs, Pentax has just announced the K-r DSLR. The latest entry-level DSLR, however, isn’t an update to the K-x. It’s a bit of mix between Pentax’s entry-level and high-end models with a 3-inch LCD, 720p video recording (25fps) and ISO up to 25600. The 12.4-megapixel shooter promises improved low-light sensitivity, as well as high-speed shooting at 6fps. They’ve even thrown in nighttime HDR mode to go along with a better in-camera HDR mode. A new 11-point SAFOX IX AF system has also been implemented. Two other notable features include IR support and a dual-power source design allowing users to use traditional AA batteries or a rechargeable Li-ion battery.
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Having spent a short amount of time with the K-r last week, I can say that it’s definitely a step above the K-x and not quite an entry-level shooter. But it doesn’t have any weather sealing like its big brother the K-7. One of my personal gripes with K-x has been alleviated in the K-r with the inclusion of visible AF points. It seems like a competent DSLR but we we’ll reserve judgment until we’ve had some more time with one.
The K-r will be available in October for $799.95 (body only) in red, black and white. An extra $50 gets you an 18-55mm kit lens. Shell out $900 for an 18-55mm and 50-200mm lenses or $1,000 for an 18-55mm and 55-300mm kit lenses.
Press release after the jump.
GOLDEN, CO. September 8, 2010…PENTAX Imaging Systems Division has announced a new digital SLR line with color accents that allow owners to choose one that matches their personal style. The colorful PENTAX K-r DSLR camera offers advanced yet simple to use features at an attractive price.
The compact, lightweight PENTAX K-r is easy to use with Auto Picture, Scene, and Custom Image Processing modes that take the guesswork out of shooting stunning images while still offering a high degree of manual and priority control. The K-r offers a variety of new and improved features including a fast framerate, high ISO sensitivity, responsive autofocus, an improved 12.4 megapixel low-noise sensor and widescreen HD video capture that take it a step above an entry-level DSLR camera.
Key features of the PENTAX K-r that are new or have been improved upon from the most recent entry to mid-level PENTAX DSLR models include:
• Three stylish color choices include traditional black, the new classic white, and PENTAX red reflect any owner’s personal style.
• Large 3 inch LCD with 921,000 dots of resolution.
• Faster high speed 6 FPS framerate that captures 25 images in a single sequence.
• A maximum 1/6000 second shutter speed.
• Viewfinder focus point indicator.
• Improved in-camera HDR image capture including a Night Scene HDR mode.
• High sensitivity 100-25600 ISO range with improved noise performance from the new 12.4-megapixel CMOS sensor.
• Versatile dual-power-source design, which offers the choice of either a rechargeable lithium-ion battery or four AA-size battery power (using optional AA Battery Holder D-BH109).
• Infrared data transfer compatible with the IrSimple™ high-speed infrared data transmission system for wireless data transfer to the web or other IrSimple-compatible devices (includes a match-game between two PENTAX K-r’s).
Other important features of the new K-r models include:
• Widescreen 720p HD video at 25 FPS.
• PENTAX-original Shake Reduction mechanism for sharp, blur-free images that works with every PENTAX lens ever made.
• Dust Removal mechanism, to shake dust off the CMOS image sensor.
• Highly responsive and accurate 11 point SAFOX IX autofocus system with dedicated AF assist lamp.
• Wide range of in-camera image processing and special effects filters.
With a highly portable, compact and lightweight body in a choice of colors, the K-r holds appeal for busy parents, family memory-keepers, travelers and anyone who reflects personal style in all their pursuits including their journey into photography or videography as a skill or hobby.
The PENTAX K-r digital SLR will ship in October 2010 for as follows:
K-r Body Kit $799.95 USD
K-r Lens Kit w 18-55 $849.95 USD
K-r Double Lens Kit w 18-55, 50-200 $899.95 USD
K-r Double Lens Kit w 18-55, 55-300 $999.95 USD