Borders Updates Kobo eReader, Adds Colors, Drops Price

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Borders has updated its flagship “Kobo” e-book reader with “upgraded hardware in three new colors and a new processor that drives faster page turns,” according to the company’s press release. The 6-inch Kobo features a Wi-Fi connection and is priced at $140. The device can be pre-ordered now for shipment in early November.

The original Kobo sold for $150 back in May, making a splash by being one of the first mainstream e-book readers to deeply undercut the Amazon Kindle’s $260 price tag at the time. This time around, the new version of the Kobo faces increased competition from Amazon’s $140 Wi-Fi Kindle and Barnes & Noble’s $149 Wi-Fi Nook e-book readers.

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