DC Comics Launches New Digital Storefront

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It’s Wednesday, which means New Comics Day in both the real and virtual worlds. But for DC Comics, their big release isn’t the final physical issue of Batman: The Return of Bruce Wayne or even the digital release of Batman: The Dark Knight Returns (Although, come on, that’s pretty great), but instead the launch of the company’s new digital storefront at Read.DCComics.com. (More on Techland: Emanata: Ten Things to Fear About the Future of Comics)

In a statement released by the company, co-publisher Jim Lee said,

What does the latest development to our ongoing Digital Publishing Initiative mean for you, the ever-devout DC Comics fan?  Well, for one–it¹s going to allow you all the ability to purchase and download comics from your desktop and laptop computers from our very own website.  And because we want to make the purchasing, storage and management of your comics digital library as easy and convenient as possible, we¹ve made sure that our storefront is powered by comiXology which means if you buy a DC digital comic like the chartbusting Death of Superman on your Mac or PC at home, you can read the very same series on-the-go using your iPhone, iPad or laptop using our DC app without paying any a penny more or creating any new logins. Or vice versa.

We call it convergence.  You will find it simply easy.

To celebrate the launch of the DC Comics Digital Store, the publisher has released a number of critically acclaimed series for the first time in digital at 99 cents, including debut issues of The Authority, Transmetropolitan, 100 Bullets and the Brad Meltzer-written Identity Crisis.

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