World AIDS Day: For Awareness, Charities Turn To Social Media

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Telethons no more: Non-profits around the world are working to raise AIDS awareness via social media.

Silent For A Cause:

The Digital Life Sacrifice campaign, lead by singer Alicia Keys, is raising money for the Keep A Child Alive fund, which provides support to people affected by HIV/AIDS in Africa and India. To raise finances, celebrities have pledged their Internet silence on all social media outlets until funds hit $1 million. Internet-active celebrities Lady Gaga, Justin Timberlake, Ellen DeGeneres, and Ryan Seacrest have all logged off until the goal is reached.

UNAIDS:
The United Nations AIDS Program is using the hashtag, #PreventionRevolution to raise World AIDS Day awareness via Twitter.

(RED):
This year AIDS-focused organization (RED) is using Facebook, Twitter, Foursquare, Meetup, Flickr, YouTube and Eventful to create a map that tracks AIDS awareness activity worldwide. They’ve also teamed up with Starbucks, who will donate 5 cents to the Global Fund to fight AIDS in Africa for each view of The Killers’ music video Boots, directed by filmmaker Jared Hess (Napoleon Dynamite, Nacho Libre).

More on TIME:

World AIDS Day 2010: Here’s The Good News

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