Is Amazon Looking to Get into the Streaming Business?

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Is Amazon planning on taking on Netflix? The Wall Street Journal is reporting today that the online giant is developing its own version of Netflix’s streaming video-on-demand service, with a plan to augment the existing Amazon Prime program by adding the ability for subscribers to stream movie and television.

If true, Amazon would only be one of many companies looking at ways to rival Netflix’s successful service; in addition to the troubled Google TV project, the Hollywood Reporter also notes that Microsoft and Sony have been talking to content providers about streaming shows through their gaming systems.

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Microsoft Looking to Undercut Cable Companies with Xbox TV?

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