Reverse Cord-Cutting May Be Real

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“Cord-cutting” – That is, dropping cable television services for internet – may be more myth than reality, but new research from Turner Broadcasting suggests that audiences’ appetites are changing, if not in the ways that people might expect. A new study commissioned by the company has found out that while consumers may not be abandoning channel surfing for the lure of web surfing, there are now far fewer people doing just the opposite, and dropping broadband but keeping cable.

The data is too incomplete – it only accounts for a handful of months across the last year or so – to draw any real conclusions, but it suggests that internet’s challenge to the traditional dominance of television as the central source of media in America is very real, and only getting stronger.

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