Hulu Decides Not To Go Public, Wonders How To Raise Cash

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Whither the financial future of Hulu? With the idea of issuing an IPO being said to be off the table at least for now, the video-on-demand company co-owned by News Corp., NBC Universal and Walt Disney Co. is having to consider other ways of raising the money it needs to expand. The problem with going public, apparently, was that Hulu doesn’t have long-term rights to any of its content, leaving the company to mull over possibilities like asking parent companies to invest further or adding more subscription options alongside Hulu Plus in order to secure new funding.

Interestingly, one of the options being considered for further subscription plans would include offering content not currently available through Hulu, and also making content available earlier than anywhere else – Something that theater owners may have a problem with, as well as television studios. All options are said to be currently on the table, as the company decides how best to differentiate itself from Netflix and YouTube.

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