Best Buy has had enough of selling other people’s hard work, and has decided that its time to sell its own. The retailer has launched Best Buy On, a “multichannel network” full of original content that will both broadcast to its retail outlets and be streamed online as part of its accompanying “online magazine.”
The project has already been running in “soft launch” for a couple of years, using that time to work out kinks in the system and convincing companies like Procter & Gamble, Canon and Sony that their in-store network of 145,000 screens (in approximately 1000 stores nationwide) is worth buying ad time on (In addition to the in-store network, advertisers will also have access to Best Buy’s retail website as well as BestBuyOn.com). The network will have its official debut later this week, with the website already up and running.
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