iPad Time-Shifts Users Reading To Primetime

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It may not look like it, but the iPad might just end up becoming known as a DVR for reading. According to data collected by Read It Later – an app that allows users to save web pages for reading at their leisure, even without an internet connection – today’s readers are time-shifting their reading until later in the day, with iPad users being the most common group to do this.

Bolstered by data suggesting that users save their reading for the evening, peaking between 8-10pm, Read It Later’s blog claims that the iPad has already changed how people approach online content:

Aside from a quick lunch hour at their desk, iPad owners are no longer doing the majority of their reading on their computers.  They are saving it for their personal prime time, when they can relax comfortably, iPad in hand and burn through the content they found during the day.

Does this mean that the iPad will tear people away from the television to return to reading? Maybe television networks should speed up efforts to get themselves streaming onto mobile devices sooner rather than later…

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