It was the offer that confused the internet: Buy $20 worth of Amazon value for $10. Daily Deal site LivingSocial brought the internet to its knees yesterday by offering “a once-in-a-lifetime deal”: a $20 gift card to Amazon.com for just $10. 1.3 million of the cards were sold by the end of the day, although it’s uncertain how many of those will actually be released considering the “rules” of the offer changed as the day went on, limiting purchases to one-per-customer after the offer had been up for some time.
The offer is assumed to be part of the $175 million investment Amazon made in LivingSocial in December last year.
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