Two former competitors have found a connection in the love game. Online dating site Match.com has bought OkCupid for $50 million cash, according to a statement released today. Lonely people can now rejoice knowing that there’s more lonely people on their network to make a connection with.
“We know that many people who start out on advertising-based sites ultimately develop an appetite for the broader feature set and more committed community, which subscription sites like Match.com and Chemistry.com offer, creating a true complimentary relationship between our various business models,” chief executive of IAC Greg Blatt said in the statement.
The mostly free OkCupid has about 3.5 million users who peruse its blogs, quizzes and surveys and appeals to generally younger daters, compared to the monster Match.com, a pay-to-use site that pairs people up from over 5.8 million users. No word on how the pay model will change now that the companies have merged. OkCupid co-founder and CEO Sam Yagan will stay on to help manage the site.
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