Brands that want a little piece of that sweet Twitter action are going to have to pay a little extra in the future, if rumors about Twitter increasing the cost of “promoted trend” ads by tens of thousands of dollars are true.
According to the All Things Digital blog, Twitter has started telling buyers that the price of a one-day stint at the top of the Trending Topics bar will go from between $70,000-$80,000 to $100,000-$120,000. Considering the spots have been continually selling out since their introduction last year, it’s unlikely that the price bump will cause anyone to blink. But the news that the company is thinking of doing a similar increase for its less-successful Promoted Accounts program might. Looks like Twitter is serious about tripling its revenue this year, and potentially without its users – most of whom ignore Promoted Trends or Accounts quite easily – even noticing.
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