Almost Very Nearly Official: White iPhone Coming This Spring

  • Share
  • Read Later

It’s coming. No, seriously. It’s coming. The white iPhone. Phil says so.

Phil who? Phil Schiller, Apple’s head of marketing and one of Steve Jobs’ right-hand-people.

Yesterday afternoon, in reply to Eric Anderson’s straight question (“How do I get a white iPhone?”), Schiller wrote: “The white iPhone will be available this spring (and it is a beauty!).”

Canny Phil will have written that knowing full well that among his 30,000 (ish) followers, there are one or two tech journalists waiting to pounce on his every word. It’s as good as an official announcement as you’re going to get. There’s a reason this guy’s in charge of marketing.

So we know when it’s coming, but we still don’t know why it’s so late to the party. The only remaining question is: are there enough style-conscious iPhone buyers out there to form queues outside Apple stores when it’s finally released? And will it be an iPhone 4 (so last year) or something newer and shinier?

More on TIME.com

White iPhone 4 to be Sold at Best Buy?

Can’t get enough iPad rumours?

White iPhone 4 May Be Available By End Of February

0 comments
Sort: Newest | Oldest