Investment firm Piper Jaffray sent a team of analysts out into the streets, and not so shockingly, they found that the iPad 2 had virtually sold out in retail stores. But surprise, surprise, they discovered that a vast majority – over half, in fact – of new buyers never owned the original iPad.
To get the numbers straight, 70 percent of would-be owners were brand new users. The team estimated that 400,000 to 500,000 iPad 2s had been sold the first weekend, a jump from the iPad’s first initial sales. The survey interviewed over 200 people from New York and Minneapolis.
No fence for these folks: it’s clear that these consumers who took the plunge did manage to talk themselves into buying Apple’s latest tablet.
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