Twitter Your Way to a Free New York Times

Did you hear about the news yesterday? Well, it’s a good thing it’s still free because the Gray Lady of news, the New York Times, is going to start charging readers for access later this month.

If you’re a frequent user of the Times website, be prepared for a shock come March 28. Readers will still be able to read 20 articles a month without paying. After you hit your limit, though, you’ll be able to choose from three options depending on how much of a news junkie and connected you are.

So how much will readers pony up? People can decide between a monthly fee of $15 per month for website access and a mobile phone app, $20 per month website access and an iPad app, or $35 per month includes free-for-all access. There are annual plans as well, but they seem a bit silly to sign up for, as they are more expensive when it is broken down by month.

But if you’re really smart, you’ll know a home-delivery package includes a full digital subscription. So instead of paying $35 per month, why not just pay $14.80 a month? It’s still more economical than the cheapest web option. Just don’t forget to recycle the actual paper.

Also, let’s not forget about the search loophole:

Not all visits to NYTimes.com will count toward the 20-article limit. In an effort to reduce losses among the Web site’s more than 30 million monthly readers, The Times will allow access to people who arrive at its Web site through search engines like Google and social networking sites like Facebook and Twitter. There will, however, be a five-article limit a day for people who visit the site from Google.

So after readers hit their limit, they can copy and paste the headline of the article they want to see into Google, up to five times a day. Don’t forget, Google is not the only search engine in the world. And then, there was Twitter.

An account has been set up at this Twitter account, saying that it is for people “…if they have reached their monthly reading limit.” It is a question whether the Times will filter Twitter accounts like these that try to find a loophole around the paywall.

[Update: The New York Times says they will ask Twitter to shut down accounts designed to bypass the paywall. Meanwhile, Nieman Journalism Lab reports that the paywall can be bypassed with a  bookmarklet that strips away four lines of code.]

Avid news readers might not be able to stop by the Gray Lady’s house as much anymore, but they’ll still be able to peek inside.

(via New York Times)

More on TIME.com:

U.S. Military Blocks Websites to Focus on Japan Efforts

Hate a Website? Block It from Google

BBC’s Global iPlayer to Cost Less than $10 a Month, Offer Uncut British Shows

Related Topics: media, new york times, News, news media, newspaper subscription, paywall, subscription, web, websites, Business, News
  • gminnj

    I’m not at all an expert in on-line commerce, but I personally hope this fails MISERABLY. The Times has tons of ads on its pages, both on-line and print, and needs to figure out a business model that lets it survive from that revenue, in my opinion.

    I am an AVID on-line reader of the paper – I’m looking at it all day long – and after all these years of reading it for free, they aren’t going to get me to start paying for it.

    I’ll find work-arounds, or I’ll get news and editorials elsewhere if I must, but I’m not giving in to this.

  • ohwise1

    This is a travesty, as I admire and have come to rely on the New York Times for excellent writing and news coverage. While I subscribe to our regional newspaper, the coverage, depth, style and opinions expressed in the Times is unmatched.

  • Kristin

    Wow, I’m the opposite of gminnj. I’m quite happy to pay for the Times; I feel the quality of the content is certainly worth $15/month. (I am also a news junkie. 20 articles/month will go quickly.)

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