Breaking News: Mac and PC Users Like Different Things, Says Survey

Yes, of course they do, or at least according to a massive survey conducted by a new suggestion website called Hunch.com.

According to a report on Yahoo News/Live Science, Hunch may be able to predict a person’s preferences in terms of movies, food, art and even politcal leanings based off their operating system of choice.

How does it manage such sorcery? The report states: “Hunch used 75 million answers to questions that it asked its 700,000 members to predict particular demographics, personality and other characteristics based on their computer type.”

Now, I know no one likes being compartmentalized into neat little boxes, but let’s take a look at some of the more interesting (or obvious) findings from the survey.

Mac Users:

- Typically ages 18 – 34
- Are more likely to be vegetarian
- Likes include: indie films, modern art, and designer/retro/chic clothing
- Are probably watching Bravo, Showtime, and HBO
- Value “uniqueness” as a quality

On the other hand, PC Users:

- Are likely between the ages of 35 – 49
- Probably watch mostly Hollywood films
- Like impressionist art
- “Wear jeans” (I couldn’t make this up.)
- Probably watch the Syfy Channel, History Channel, and USA

Both Users:

- Like “The Office”
- Use computers (I’m assuming.)

Phew. In speaking with Tech News Daily, Hunch vice president of marketing Kelly Ford had this to say:

In addition, many people use both Macs and PCs, either split between work/home or by some other category. So perhaps the differences between the two groups are beginning to blur based on multidevice use across many different occasions.

Which, to an extent, is also true. But to be fair, drawing lines in the sand between Mac and PC users is probably one of the more brilliant marketing ploys of the past twenty or so years, and even though these assumptions are based off of a relatively sizable test group, they’re by no means an end-all. (It’s not like they’re email domains or anything.)

For instance, I’m a Mac-using, jeans-wearing omnivore who couldn’t be more excited for Fast Five. Like lots of people, I think The Office lost its sheen after Jim and Pam’s wedding, and haven’t caught a new episode since.

And here’s to hoping you don’t fit in quite as tidily, either.

More on TIME.com:

Someday, Nobody Will Ask “Mac or PC?”

The Top 10 Consumer Tech Rivalries

Related Topics: differences, friends forever, justin long, Macs, PCs, users, versus, Computers, Gaming & Culture
  • pks29733steel

    I prefer ‘PC’s’ of ‘Macs’. Pc’s have more programs available, larger selections of ‘extras’ (printers, scanners, monitors, keyboards, controllers, etc.) and lower prices. Apple is getting just as much ‘computer viruses’ at ‘Pc’s’ these days so that isn’t a buying decision. Both are made overseas (again, not a buying decision). Both get operating system upgrages so why buy a Pc over a Mac. Several, more choices (Toshiba, Dell, Gateway, etc), better prices. Apple to me is the ‘Betamax’ of the vcrs!!!!

  • oomatter

    Still constantly amazed that Apple’s advertising is so effective that they’ve convinced people that a “Mac” isn’t just a personal computer (PC) running a variety of Unix. Having used both windows and OSX, I don’t personal see any substantial differences in day to day functionality. Perhaps the Apple customer base is just more susceptible to marketing?

  • ipisking

    @ pks29733steel The last time I checked my VCR is boxed up in my basement. I guess thats is were the PC is headed…

  • http://oneactivecolony.wordpress.com dioxholster

    i find apple lovers hilariously oblivious, too concerned about their image.

  • http://missynyan.wordpress.com calister

    where on earth did they get these statistics from?

  • Chris Gayomali

    Sorry guys. I was too busy applying my powder via Photobooth. What’s going on here?

  • Chris Gayomali

    @calister Hunch.com conducted a 700,000 participant survey. This is the data they collected.

  • RichardSRussell

    This will happen ANY TIME you divide a large group of people into 2 subsets. Take a million each men and women and ask them 20 questions each, then look for places where the difference is greatest. Maybe it turns out that 520,000 women prefer blue to red, while 530,000 men prefer red to blue.* Presto, instant controversy — and possibly of marginal passing interest to people who know nothing whatsoever about statistics.

    –––––
    *No, not really. Sheesh. Totally made up for sake of illustration. Don’t go quoting it to your friends, now.

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