Can Nokia Build a Compelling Tablet? (Spoiler: Yes)

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Nokia is building a tablet, which shouldn’t surprise anyone. But don’t expect this tablet to be another me-too tablet. It’ll be different!

That’s what they all say, right?

When asked about his company’s tablet plans on a Finnish news show, Nokia CEO Stephen Elop said the following:

“We have a number of options in the tablet computing space given the changing strategy that we have. For example, we could take advantage of Microsoft technology and software and build a Windows-oriented tablet, or we could do things with some of the other software assets that we have.

Our team right now is assessing what’s the right tablet strategy for Nokia—how does that fit in? I will tell you this that’s most important: There are now over 200 different tablets on the marketplace. Only one of them is doing really well. And my challenge to the team is: I don’t want to be the 201st tablet on the market that you can’t tell from all of the others.

We have to take a uniquely Nokia perspective, and so the teams are working very hard on something that would be differentiating relative to everything else that’s going on in the market.”

The reporter then said to Elop, “So you’re not in a hurry,” to which Elop replied, “We’re always in a hurry to do the right things but we’re mostly in a hurry to do the right thing.” That’s not a typo and, no, I have no idea what that’s supposed to mean.

But Nokia’s tablet strategy is a smart one, and one that should be adopted by any big company looking to bring a tablet to market.

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