Being a YouTube star is one thing, but if you’re going to be really good at it, you’re going to have to go to camp. The site has decided on the 45 video creators it believes in so much that it’s willing to put its money where its mouth is, enlisting them in Creator Camp or inviting them to be part of the YouTube Creator Institute.
Twenty-five YouTubers have been announced as the first “class” of the YouTube NextUp development program. A continuation of the site’s financial investment in its own talent, each of those 25 creators will be given $35,000 to “advance their YouTube careers and global promotion across the platform,” according to the company, as well as being invited to attend the first “YouTube Creator Camp” in New York for individual training. An additional 20 creators have been selected for the YouTube Creator Institute, a program that will send them to either USC School of Cinematic Arts or Columbia College Chicago to work with faculty staff, industry leaders and familiar faces to take their careers to the next level.
A post on the official YouTube blog promises “new surprises for you around programs and the creators’ content all over the world” in the future; I’m holding out for YouTube Band Camp, where the most attractive YouTubers get the chance to create sexy content that will forever ruin their sensitive nerdy portrayals of witches on long-running supernatural television series.
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