Amazon Enters the Bodice-Ripper Business

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As the saying goes, Spring is here, and so online booksellers’ thoughts turn to romance. Well, Amazon’s do, apparently; the online giant has announced the launch of Montlake Romance, the fourth imprint from its publishing arm.

Named after a neighborhood in Seattle, Montlake will, Amazon promises, “publish a broad range of front list titles in popular romance sub-genres, including romantic suspense and contemporary and historic romance novels, as well as fantasy and paranormal,” all of which will be available in Kindle, audio and print editions from If you’re wondering why romance got the nod as the first genre-specific imprint (Previous imprints include AmazonEncore, foreign language translation imprint AmazonCrossing and “manifesto”-centric imprint The Domino Project), Amazon Publishing VP Jeff Belle explains:

Romance is one of our biggest and fastest growing categories, particularly among Kindle customers, so we can’t wait to make [debut title] ‘The Other Guy’s Bride’ and other compelling titles available to romance fans around the world.

Future genres under consideration are said to include science fiction and mystery. The first book from Montlake Romance, Connie Brockway’s The Other Guy’s Bride, will debut this Fall.

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