The successful launch of Conde Nast’s New Yorker app last week – it became “the top-grossing app for most of the week,” according to an internal memo from Conde Nast president Bob Sauerberg – has apparently emboldened the company to aggressively expand their app offerings. Yesterday saw the launch of digital versions of four more magazines, with an additional three to be added next month.
Alongside The New Yorker, Allure, Glamour, Golf Digest and Vanity Fair are all now available for an annual digital subscription price of $19.99, and GQ, Self and Wired are set to follow with next month’s editions, according to Wired’s Epicenter blog (Print subscribers have free access to the digital editions for the length of their subscription).
Conde Nast has been pushing its digital plans for some time; Wired was one of the first print magazines to have a separate iPad edition, and content from Conde Nast Traveler has been repacked into region-specific apps that lack a print counterpart. If the new magazine apps match the success of the New Yorker, how long until we see defunct print properties like Gourmet or House and Garden reborn as digital publications?
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