A new survey by the Pew Research Center released today tells us a little more about the Twitter demographic, though most of it isn’t all that surprising.
13% of online adults in the U.S. use Twitter, up from 8% in 2010. 25% of African Americans online are on Twitter and 19% of Hispanics online are also users. Though they’re the second largest group on Twitter, Latinos are largely regarded as social media trailblazers, embracing digital technology at faster and faster speeds.
Earlier this year, online marketing company BIG Research reported that 54.2% of Hispanics online regularly use Facebook, beating out blacks at 47.7% and whites at 43%. Latinos are even the largest group on location-based services Foursquare and Gowalla, with 10% of all Hispanics online “checking in” to their frequent haunts.
In January, Lance Rios, the founder of the largest Facebook page for Latinos, Being Latino, told Fox News that it’s Latino culture that lends itself perfectly to social networking sites. “Do Latinos enjoy socializing? Absolutely. You can’t tell me anyone parties harder than Latinos, we’re the most social people on earth!”
Also notable (as well as completely expected) was that growth in Twitter usership by 25- to 44-year-olds has increased, which could make for slightly cooler 30 and 40 somethings. And nearly half of all Twitter users told surveyors they accessed the service with their phones.
Technology, you guys. It might just catch on.