Apple’s iPhone is the top selling phone at a majority of AT&T and Verizon stores, according to a new multi-week survey conducted by BTIG Research. Cupertino’s also tied in first place with an Android device at a further 20% of AT&T and Verizon stores. The iPhone debuted on AT&T’s network four years ago on June 29, 2007 but just arrived on Verizon’s last February.
BTIG is actually a multinational institutional broker-dealer. It created the BTIG Research group in March 2010, designed to “further broaden BTIG’s product offering and [complement] the firm’s existing lines of business.”
That research arm spent the last three weeks calling 250 Verizon and AT&T stores in the U.S. and asking them to identify their top selling smartphone.
What they discovered: The iPhone sells considerably better at AT&T, according to respondents—65% of AT&T stores said it was their top seller, while 31% named an Android device.
For Verizon stores surveyed, the iPhone narrowly held the majority, with 51% naming the iPhone as their top selling smartphone, though an additional 38% said it was tied in first place with an Android device (most often either the HTC Thunderbolt or Samsung Droid Charge).
Add that up and you’re at 58% of all Verizon and AT&T stores selecting the iPhone as their top selling smartphone, followed by 21% naming an Android device and 20% listing the two as neck-and-neck.
What about Windows Phones and Blackberry devices? All but nonexistent, with just 1% and 2% of stores listing them as top sellers respectively. And while a few AT&T stores claimed Blackberry and Windows Phone as top sellers, BTIG says it “never got that response from any of the Verizon stores, which have dated versions of the BlackBerry.”
The iPhone’s been a sales trailblazer so far in 2011. Cupertino sold a record 18.6 million iPhones between January and March 2011—the third consecutive quarter the iPhone’s broken sales records.
“iPhone sales were a hair’s breath from making Apple a phone company,” said analyst Ezra Gottheil of Technology Business Research in April, alluding to the iPhone’s impact on Apple’s overall revenue.