It’s the natural pairing that just isn’t going to happen. Multiple sources are now reporting that Netflix is not one of the companies looking at buying online video company Hulu.
But that might be a good thing; sources also claim that Hulu’s current ownership “didn’t want to sell to Netflix either.” Because, of course, these types of takeovers are always based on kid logic.
Although Netflix isn’t in the running, other well-known companies are considering taking Hulu off the hands of News Corp., Disney and NBC Universal, including Microsoft, Google, Yahoo, Amazon and DirecTV.
The sale has been rumored for months, and was confirmed last week by Disney Chief Executive Bob Iger, who mentioned that the owners were more concerned with price over timing, saying, “I don’t think [the timing of the sale] matters to us, we just need to get the best value.”
Hulu is expected to reach one million paid subscribers for its Hulu Plus service by the end of the summer.
Graeme McMillan is a reporter at TIME. Find him on Twitter at @Graemem or on Facebook at Facebook/Graeme.McMillan. You can also continue the discussion on TIME’s Facebook page and on Twitter at @TIME.