Retail giant Walmart is putting its recent purchase of VUDU to work with the full integration of the service’s on-demand movie and TV show offerings on the Walmart.com website.
Aside from offering a 99-cent “Movie of the Day,” the service seems similar to on-demand offerings from the likes of Amazon and others. New-release rentals go for $4, though the most recently available titles aren’t exactly big-name films. However, I must confess that Vidal Sassoon: The Movie looks like a psycho-erotic thriller of epic proportions.
As big as Walmart is, it’d be interesting to see the company try to do something unique with this movie service. Perhaps offer lower prices than anywhere else or maybe toss in a feature where if you buy a physical DVD or Blu-ray and the same title’s available for streaming, you can stream it for free as a rental while you wait for the physical copy to show up.
The VUDU service is available on over 300 devices, ranging from connected TVs, game consoles, and Blu-ray players, so the service has some decent penetration already. Walmart also offers several titles as $2 for two-night rentals, too, which is a start.