Finally, it’s been officially proven: Animals doing human things are better than humans pretending to be animals doing human things. To promote its travel search site, Hipmunk has released the viral video to end all viral videos, “Internet Memes Better with Cute Animals,” in which humans re-enact some (in)famous YouTube clips to prove said theory.
The result? People are, indeed, proven to be inferior to animals, and Hipmunk has realized how to use the internet’s obsession with itself to come up with some fine promotion.
And the best part? There are so many more videos that they can parody, if this particular meme catches on. Win win win… Well, as long as enough people also use the search engine that’s attached, of course.
Graeme McMillan is a reporter at TIME. Find him on Twitter at @Graemem or on Facebook at Facebook/Graeme.McMillan. You can also continue the discussion on TIME’s Facebook page and on Twitter at @TIME.