According to Hulu’s official customer support Twitter account, the online VoD company is considering augmenting its current ad-supported free and subscription models with “a higher priced ad-free option.”
As reported by GigaOM, @hulu_support repeatedly tweeted that the company was “currently an ad supported service but are looking into the option of a higher priced ad-free option” in response to questions from followers.
No other details have been forthcoming, but it wouldn’t be the biggest stretch to consider this a move prompted by the company’s current “for sale” status.
After all, new owners might not share the thinking described in February by CEO Jason Kilar, who said, “If we become the most effective video advertising service, then we could earn higher advertising revenues (per hour of content consumed) than anyone else’s ad business”—especially if the new owner already has a successful ad business already.
Graeme McMillan is a reporter at TIME. Find him on Twitter at @Graemem or on Facebook at Facebook/Graeme.McMillan. You can also continue the discussion on TIME’s Facebook page and on Twitter at @TIME.