After Eight Years, Walmart to Abandon MP3 Downloads

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If you’ve been buying your MP3s from Walmart, I have some bad news for you: You won’t be able to continue doing so after August 28th (Well, bad news and also a question: Why were you buying MP3s from Walmart?).

The retail giant has sent notice to distribution and licensing partners announcing that it will close its Download Store after eight years on August 28th, saying that “all content in the Store will be disabled and no longer available for download” by the end of that day.

(MORE: Amazon’s 99-Cent Lady Gaga Album Heralds Cloud Music Wars)

A Walmart representative told Digital Music News that the company had made “a business decision” to close the store, but that Walmart will continue to provide support to customers who had purchased and downloaded music “so they may continue to enjoy and manage their existing WMA files.”

The announcement from the company assures partners that will continue to sell “physical record music products,” adding that Walmart Soundcheck, a portion of that streams original content to promote music purchases, will also remain operational.

Amazon, iTunes, it looks like the future is yours. As if that wasn’t already the case.

MORE: Apple Debuts ‘iTunes in the Cloud’ (but No New iPhone)

Graeme McMillan is a reporter at TIME. Find him on Twitter at @Graemem or on Facebook at Facebook/Graeme.McMillan. You can also continue the discussion on TIME’s Facebook page and on Twitter at @TIME.