App of the Week: ‘Greplin’ Searches Social Media on the Go

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I got into a bit of a debate with my brother the other day about how reliant we are on technology to go about our day-to-day business. He’s hardly a luddite, but from his point of view, there’s just way too much stuff to keep track of: Email, Twitter, Facebook, LinkedIn, Google Plus… and the list goes on.

Admittedly, he’s right. It’s easy to get frazzled and forget exactly where you left something: Was my meeting location in my email? Was it a direct message on Twitter? Did I leave my resume in my inbox? Or my Dropbox?

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Enter Greplin, the search engine that makes it easy to consolidate your social media information in one place. They just released a free iPhone app with an Android version on the way. The company’s 20-year old CEO, Daniel Gross, noted to TechCrunch that “people are having more and more information thrown at them and we’re here to make that manageable.”

Currently it’s able to draw in from the following platforms. (Premium means you’ll have to upgrade to the pro service, while unlockable means you’ll have to invite friends):

• Gmail
• Several Google Apps (premium)
• Facebook
• Twitter
• Dropbox
• LinkedIn
• Google Calendar
• Google Docs
• Google Contacts
• Evernote (premium)
• Yammer (premium)
• Salesforce (premium)
• Highrise (premium)
• Delicious (unlockable)
• Tumblr (unlockable)
• Reddit (unlockable)
• Basecamp (premium)
• Campfire (premium)
• Google Reader (unlockable)

Greplin utilizes a “smart search” in order to guess what you’ll be looking for using the date, timing and location. If you have an important dinner at Per Se, for example, Greplin will cull from your emails and calendar and put the restaurant up top as a term, leaving you free to actually find the place. Ultimately, it’s this faster application of search that’ll make it useful for the real world, as you’ll be able to find names, phone numbers and more with a minimal amount of swipes and clicks.

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The service appears to be bogged down today thanks to a glowing (and well deserved) TechCrunch review as it requires anywhere from 20 minutes to an entire day to index items from third-party sources like email.

Premium will run you $4.99 for a month, or you can pony up for the yearly package at $49.99 to have access to stuff like Campfire, Evernote or Highrise. Download the app here.

Chris Gayomali is a reporter at TIME. Find him on Twitter at @chrigz, on Facebook, or on Google+. You can also continue the discussion on TIME’s Facebook page and on Twitter at @TIME.

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