Time for the fake Lady Gagas to come out of the wood work. At a Web 2.0 conference in San Francisco, Google co-founder Sergey Brin and SVP of Social Business Vic Gundotra dropped the news that it’s okay to have “other forms of identity” on Google+.
Beyond that, they’re also getting branding pages ready, a long awaited-feature for many businesses. (Google+ kicked out Nike and Cola-Cola when the two companies tried initially.) Google was fairly strict in the beginning regarding its policy toward user names and brands, but it’s clear that the company is taking a chill pill when it comes to the matter.
Bradley Horowitz, VP of Product Management for Google+, says there was a reason for not allowing anonymity before: making sure they got other things, like the minor policy, in place before tackling the problem. “We have always intended to support [pseudonyms],” he noted at the All Thing D conference in Hong Kong.
Google also says Google+ will soon begin to integrate Google Apps, which is great for the companies who rely on it. It should be a reasonable assumption that this integration will occur as branding pages kick into effect.
It was clear at the conference in Hong Kong how important curation was for Google’s social platform. Horowitz noted that the company was concerned about Google+ users and developers running amok, despite slowly relaxing its policies. “It’s not the Wild Wild West,” he said.