Just a couple of days after Chime.in launched with the promise of allowing users to monetize their own social media, WordPress bloggers are about to get the same ability thanks to a new deal struck between the blogging engine and Federated Media Publishing.
The deal will offer WordPress users a chance to opt-in to Federated’s advertising representation starting at some point during Q1 2012. WordPress will take a cut of the ad revenue generated as a result, as well as being paid by Federated for the ability to represent its users.
The partnership, announced Wednesday at the Web 2.0 Summit in San Francisco, isn’t Federated’s first move into the blog space. The company previously had a deal with LiveJournal and TypePad creators Six Apart that quietly disappeared because it didn’t “work for advertisers,” according to CEO Deanna Brown.
Brown told AdWeek that she “could imagine [Federated] will continue growing relationships with all kinds of independent Web publishing partners” in future, which suggests that other blog platforms may soon follow WordPress’ lead. Tumblr advertising, anyone?
Graeme McMillan is a reporter at TIME. Find him on Twitter at @Graemem or on Facebook at Facebook/Graeme.McMillan. You can also continue the discussion on TIME’s Facebook page and on Twitter at @TIME.