Black Friday Online Spending Up 26%, Apple and Amazon Increase Sales Fourfold

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Eric Thayer / Reuters

With being tasered and pepper-sprayed apparently on the menu for those brave and potentially misguided souls who braved the post-Thanksgiving Black Friday sales in person this past weekend, perhaps it’s no surprise that online sales during the day went up 26% from last year, with an estimated $816 million spent by Americans online during that one day alone.

The sites seeing the largest increases in sales, according to comScore, were Amazon, Walmart, Best Buy, Target and Apple. Amazon has already announced that Kindle sales increased fourfold during Black Friday, with Kindle VP Dave Limp saying that the company is “seeing a lot of customers buying multiple Kindles – one for themselves and others as gifts,” adding that it’s a trend that they expect to see continue through the holiday season.

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Apple may also be looking at a fourfold increase in sales: 9to5Mac claims as much, per leaked sales figures for Black Friday that show sales surging four times last year’s figures, both online and in physical retail stores, by 7pm. What’s more: That would make it a new one-day sales record for the company.

The 26% spending jump this year was greater than 2010′s increase over 2009 spending; last year’s online take of $648 million was only up 9% over the previous year. Overall retail webtraffic for the day was up 35%, but both traffic and spending are expected to be surpassed (significantly) today, with “Cyber Monday” spending online estimated to reach a record $1.2 billion (up from last year’s $1 billion).

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Graeme McMillan is a reporter at TIME. Find him on Twitter at @Graemem or on Facebook at Facebook/Graeme.McMillan. You can also continue the discussion on TIME’s Facebook page and on Twitter at @TIME.