Now that Spotify has seemingly conquered Facebook, what’s next for the company’s U.S. push (well, until the record labels take all the music away, at least)? If rumors are to be believed, the answer is allowing third party developers to offer Spotify content to their own users, as long as said users are already paid Spotify subscribers.
All Things D reports that this is a subject that’s been discussed between the company and developers for some time, but adds that Spotify has declined to comment officially on the matter, and that developers aren’t going on record as working on the project, either. If this is the big announcement the company has teased, it makes a lot of sense; it’ll reduce Spotify’s reliance on Facebook and go towards establishing Spotify as more of an entity in itself, while also–hopefully–generating more paid subscribers for the service. Although Spotify can boast 2.5 million paid subs since its U.S. launch, that number is dwarfed by the number of users opting for the free service available.
Of course, the question is whether opening up its API to outside developers is the type of news that requires the kind of “global press conference” Spotify teased last week. The company sent out invitations to press for an event to be held tomorrow, where CEO and founder Daniel Ek and mysteriously vague “special guests” will “unveil the latest major development from Spotify – and a new direction for the company.” It feels like a good candidate, but we won’t know for sure until tomorrow.
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Graeme McMillan is a reporter at TIME. Find him on Twitter at @Graemem or on Facebook at Facebook/Graeme.McMillan. You can also continue the discussion on TIME’s Facebook page and on Twitter at @TIME.