If you build the content, they will come. Hulu.com saw an impressive 23% bump in traffic for November compared with the same period last year, according to comScore’s analysis, with 34.5 million unique viewers for the month. That’s also up 8.1% from October’s 31.9 million unique viewers. The rise can possibly be explained by the new content deals that debuted during the month, with companies like Sony Pictures Television and the CW joining the site’s 300+ content providers.

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