At the 2011 NRF Convention, Intel partnered with Adidas to introduce the adiVERSE Footwear Wall, allowing shoppers to peruse up to 8,000 shoe styles in 3D by utilizing multiple touchscreens. But this was just the beginning of Intel’s foray into experiential retail. Intrigued by the idea of finding technological solutions to their in-store challenges, additional companies approached Intel about working togehter to create relevant, entertaining experiences for their shoppers.
“We’re really starting to learn more about the problems that retailers and their brands are trying to solve and marrying the technology with that, because we don’t want to push technology that isn’t useful to them,” said Michelle Tinsley, general manager of Intel’s personal solutions division. “What we’ve seen is that a lot of customers have a natural draw and affinity toward [these technologies]. They see that glowing light and are attracted to it.”
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