Before the E-Trade baby, there was the E-Trade monkey. He dances! He wears people clothes! He hangs out in a garage! The commercial ends with, “Well, we just wasted 2 million bucks.”
Fate: E-Trade is still kicking.
(MORE: Super Brother)
Super Bowl Tech Ads: Survivors and Casualties over the Years
Every season, 32 teams hope to make it to the Super Bowl. In that spirit, here are 32 tech companies from Super Bowl ads over the years. Just like NFL teams, some of these companies have flourished; others haven't fared nearly as well.
E-Trade (2000)
Full List
Super Bowl Tech Ads 2012
- Xerox Monks (1976)
- Tandy (1982)
- Apple (1984)
- CompuServe (1998)
- Iomega (1998)
- Intel (1998)
- Monster.com (1999)
- Computer.com (2000)
- E-Trade (2000)
- Motorola (2000)
- EDS (2000)
- LifeMinders.com (2000)
- Netpliance (2000)
- OurBeginning.com (2000)
- Pets.com (2000)
- Sony (2001)
- Gateway (2002)
- HotJobs (2003)
- AOL (2004)
- Ameriquest Mortgage (2005)
- Olympus (2005)
- GoDaddy.com (2005)
- CareerBuilder.com (2006)
- Sprint (2006)
- Garmin (2007)
- HD-DVD (2008)
- Cars.com (2008)
- T-Mobile (2008)
- Hulu (2009)
- Google (2010)
- FLO TV (2010)
- HomeAway (2011)
