Like the Smell of New Apple Gadgets? There’s a Fragrance for That

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Air Aroma
Air Aroma

I love the smell of newly-opened Apple products in the morning – smells like glue and styrofoam and aluminum and stuff.

If only that smell could be bottled!

Well, it has been. And it’s been done in the name of art, if you can believe it.

A group of artists going by the name Greatest Hits will be using the fragrance as part of an upcoming art exhibition taking place in Melbourne, Australia starting this Friday.

The artists couldn’t exactly bottle the aroma that emanates from a just-opened box of Apple gadgetry on their own, so they turned to “pioneering scent solutions company” Air Aroma for some help.

Air Aroma shares details of the ambitious project on its company blog:

Greatest Hits is an artistic collaborative group comprising of Melbourne based artists Gavin Bell, Jarrah de Kuijer & Simon McGlinn. A few months ago these young artists approached Air Aroma seeking assistance with creation of a unique fragrance for their upcoming art exhibition. The aroma requested for the project was the scent of an Apple product being opened for the first time.

A distinctive scent can be observed when unwrapping a newly purchased Apple product from its packaging. Apple fans will certainly recognize this smell. The scent created for Greatest Hits encompasses the smell of the plastic wrap covering the box, printed ink on the cardboard, the smell of paper and plastic components within the box and of course the aluminum laptop which has come straight from the factory where it was assembled in China.

Air Aroma then ordered up fragrance ingredients smelling of glue, plastic, paper and rubber and had members of Greatest Hits send an unopened MacBook Pro to Air Aroma’s lab in France.

“From there, professional perfume makers used the scents they observed unboxing the new Apple computer to source fragrance samples.” The resulting fragrance containing the “scent of a MacBook Pro” was bottled and sent back to Australia along with the computer.

As mentioned, the fragrance is art: It’ll be part of Greatest Hits’ exhibition at West Space in Melbourne that runs from April 20 to May 12.

Now for the bad news: According to Air Aroma, “The Apple unboxing scent was created for use at this particular exhibition only and is not available for purchase on our online retail store for personal use.” Looks like it’s back to rubbing Apple product packaging all over your neck, huh?

[via Slashdot]

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