Apple
“What we’re working on now feels like the most important and the best work we’ve done...”

– Jonathan Ive, Senior Vice President of Industrial Design for Apple, in an interview with The Telegraph.

Ive was responding to a question about which Apple design he’d choose if he could only be remembered for one of them. His full answer is as follows:

It’s a really tough one. A lot does seem to come back to the fact that what we’re working on now feels like the most important and the best work we’ve done, and so it would be what we’re working on right now, which of course I can’t tell you about.

You can read the entire interview here. Ive was knighted earlier today at Buckingham Palace.

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