Tired of Losing Your iPhone at Bars? Maybe You Need a ‘Drunk Phone’

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Today in trends that may or may not be actual trends: drunk phones! What, pray tell, is a drunk phone? According to Laura Krajecki, chief consumer officer at Starcom MediaVest Group, they are cheap phones that young people carry with them on weekend nights so their precious iPhones don’t get lost or dropped in a toilet.

Krajecki told Ad Age:

We were just doing global research with field strategists in understanding the role of beer in Saturday night around the world vs. other drinks. In studying beer, we started to discover that young adults cherish their smart phones and iPhones so much that they don’t want to lose them if they have an epic night out. Now they take what they call their “drunk phone,” a cheap low-end phone, so now they are carrying two phones because they don’t want to lose their smart phone.

Never have I been so proud to be part of Generation Y, the first generation to resort to buying two phones instead of cutting back on drinking. Of course, this could be an entirely made-up trend — Krajecki doesn’t say how many people actually admitted to carrying around a second cheaper phone.

Still, from, um, personal research in the field, I can confirm that sometimes young people leave their phones on bars or drop them in the gutter or accidentally take their friend’s phone home instead. Maybe a drunk phone isn’t such a bad idea after all.

So, what should one look for in a drunk phone? Not much! Remember, you’re going to be out dancing to dubstep or drinking out of a giant boot, not playing with cool new apps on your phone.

Still, there are a few things to consider when thinking about a cheap second phone — mainly, how people are going to contact you.

You can always pick a new Google Voice number and set it to ring all your phones at the same time. You can also set it to ring certain phones at certain times of the day, meaning that if you buy a cheap prepaid phone, you can just set Google Voice to call it on Saturday nights between 6 p.m. and 4 a.m. Another option is buying a cheap phone and swapping out the SIM card if you use AT&T or T-Mobile.

Or you could attach your iPhone to your hand with the Feinger ($15.95, plus your dignity). Honestly, it all seems like a lot of trouble. How would you go about carrying around a drunk phone?

[Via The Awl, Ad Age]

MORE: The Many Problems with an Amazon Smart Phone

13 comments
syzito
syzito

Boy that is really a life isn't it.Get drunk every weekend.Talk about sluts and low-brow buffoons this generation is prime example of Forest Gump. 

AWM1983
AWM1983

Talk about your quintessential First World Problems. "I'm having too much fun spending my disposable income getting drunk to care about the $600 device in my pocket so I got one with the specific intent of losing." I hope this is some kind of made up trend because things like this don't seem to help the world view of the stereotypical American.

Guest
Guest

That is sad...It is really sad what is happening in today's society

First of all, why do they have to put themselves in that state of mind, not being able to take care of themselves and their belongings....A party shouldn't be about drinking or getting drunk, it's about love, having a great, meaningful time with each other 

Second, that money should have gone to better places, spent for their education or given to our poor (for example making some handy blessing bags for the homeless http://kwavs.blogspot.com/2011...

Parents, teachers, the government have a huge responsibility for the next generation...

We can stop this no sense, destructive trend of drinking with no limits with a caring family background, basic school rules and government laws

Kevin
Kevin

Other than my htc smartphone, I have an 'army' phone that I bring to the camp during reservist call-ups. Basically, it's also a low-end phone that I don't mind getting damage when I'm out in the field. So, if some people think they need a 'drunk' phone, sure!

Gregory Mendoza
Gregory Mendoza

i also belong to this generation but i dont usually go to bars so i managed to keep my smartphone up to this time. this google voice seemed to be of great help... 

Nataliano
Nataliano

Don't get drunk then. You can even lose your iPhone and any other smartphones when you are not at bars.

kara gilson
kara gilson

The only best solutions are don't go to bars, don't go toilets, don't get drunk :D it would save soooo much money

Twi Mo
Twi Mo

This is news??? I've been doing this for many years. I call mine a disposable "beater" unlocked pre-paid phone (which I pay $10 a year). "drunk" phone is just a different name for the same idea. When I travel for a week or two, I only bring my beater phone and add pre-paid minutes as needed. If my phone is stolen or lost, no big deal for a $20 beater phone. I also use a decoy wallet (with an expired pre-paid credit card and $5 cash) in addition to my real wallet in a hidden inside pocket.  

EdJKowalczyk
EdJKowalczyk

So sick of hearing the word "iPhone"...

Move on already!

GizmoDuck
GizmoDuck

Apparently this isn't a problem for Android users. Another reason to go droid.

Guest
Guest

It's possible that they are using older phones they already had as opposed to going out and buying a cheaper phone for the sole purpose of having it when they get drunk.