Report Says People Are Happier with Google+ than They Are with Facebook

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When it first arrived on the scene, Google+ was like the new rich kid at school, throwing its money around and inviting people to hyped-up things they weren’t really interested in.

Then, according to the American Customer Satisfaction Index’s new E-Business report, people started noticing that Google+ wasn’t so bad after all. In fact, it scored a 78 out of 100, which surpassed Facebook’s score of 61.

So what happened? Why do people like Google+ all of a sudden?

First, it’s important to remember that Facebook has more than 900 million users compared to Google+’s 250 million, with reports in the past claiming that Google+ users engaged very little with the site. Still, the people who actually do use Google+ seem to like it.

According to the report, users were happy with Google+’s mobile app, which features a clean interface with large photos and the ability to join Hangouts and Google+ Messenger chats. Also popular was how easily it worked with Google’s other products such as YouTube and Gmail.

What don’t people like? Ads. Facebook, criticized for its Sponsored Stories program that turned an innocent man into a lube salesman, got dinged pretty badly for the advertising on its site, as did Twitter and LinkedIn, which scored 64 and 63, respectively.

Another big reason Facebook’s score dropped five points from last year was the introduction of Timeline. Apparently people don’t like when they can’t opt out of a radical new redesign that unearths all of their past activity.

The report astutely observes that while people might be annoyed with Facebook, it’s just too much of a hassle to switch to a new social network:

There are currently no alternatives in scope and size to Facebook. Many users have invested significant time in creating their individual social networking spaces from the vast array of friends and connections available through Facebook. As such, switching costs in time and inconvenience are so high that many users continue to accept something with which they are not all that satisfied rather than start over on another social network.

That doesn’t mean Facebook shouldn’t worry. Remember when everybody was on Myspace?

[via Wired]

16 comments
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Terone Thebit
Terone Thebit

Facebook has become over complicated and timeline although a good idea, is not implemented well. It does not seem as fresh as Google + and the general attitude of Facebook users is very subdued. Plus everytime I load up Facebook I get a horrible feeling inside. lol. Everyone needs to lighten up and get Google+

TBolt
TBolt

Visiting Facebook is a once-a-week chore for me.  Visiting Google+ is a daily pleasure; usually more than once per day.

seazar
seazar

Yes I've also merged from Facebook into Google+. When Google+ firat came out the posts didn't seem as intimate and I wasn't familiar with the interface. So I didn't stay. But over time the amount of people using G+ grew and the topics became an honest source for news, funnies, and delightful conversations that lasted longer than a few blunders. It seems like G+ has turned on the new age hipsters crowd while still attracting the intellectuals. Im seeing more and more faces on there and I love that I can find a good debate that lasts hundreds of posts on a daily basis. While still getting a little college humor spiced with star power. While Facebook is attracting the younger crowd.

azephor
azephor

 To all the Google+ haters (Facebook likers) better gear up for the months ahead: http://goo.gl/d6WmG  G+ has only been around for a year and it's goal is the top spot, which seems inevitable at this rate.

azephor
azephor

I'd give Facebook  another two years at least, during which their user base will drop similar to research in motion, which Google had a big hand in killing off. All that Facebook is doing right now is copying Google+ features and calling it their own. Remember last year when Google+ was just opened to the public with it's cool hangout feature, what did Facebook do? they signed a deal with skype that allowed video chatting their site, then they copied G+ circles and called it friends list, next they copied the privacy settings on G+, and soon they will copy the G+ app, I wonder how long it will take them to make something with similar features? not sure but I'm sure it will be soooo original and innovative -_-

Tasha Schmidt
Tasha Schmidt

I only use Facebook because the rest of my friends and family haven't switched. I definitely enjoy my time on G+ more. I also like the interface better than Facebook, including being able to interact with my notifications within the drop down rather than needing to leave the page. The only negative for me is the white space issue.

I really do think if people would really use it (aka circle people and interact with them) they would like it. It's not difficult to find some new people to follow who are interested in the same things you are. If everyone uses the "none of my friends are there" excuse no one's friends would ever be there. It's so circular. 

GSystems
GSystems

As the OP closed, "Remember when everybody was on MySpace?" that should really hit home for anyone doubting the G+ deal. 

Funny: the biggest kicker is the same thing that everyone complained about (interoperability with other Google Services you may be using). That's better than an uninvited timeline exposure any day.

There's no true privacy on the internet, but at least Google does a good job making you feel like it (in their authentication options and reports on the amount of inquiries they denied from the government). This is where Facebook made their greatest mistake: User Privacy.

Bogota Apartments
Bogota Apartments

 I have been banned numerous times from Facebook for stupid things I did like connect with people they actually suggested to me.  They have done other things to me that were unwarranted.  I am not a Facebook fan!

The problem with Google is that they truly want to police the Internet with their own vested interests!  Big Brother=Google.

Droidzilla
Droidzilla

If Google+ replaced Facebook, I doubt many tears would be shed (other than tears of joy).

Elliott Husband Powton
Elliott Husband Powton

Nobody I know uses Google+

I don't even care that much about Facebook, it's just I've made the jump from one Social Media forum to another.  I'm not doing it again- especially when no one else I know uses it.

Google claims it has 250m users which is quite a way short of FB's 900m.  Others contest that number suggesting only around 32m unique users use it every month.

Either way, Google are big enough and do enough.  Google+ looks ugly and drab- much like their Gmail service.  If only they could learns something from Apple...

lkm32
lkm32

But Gmail looks clean and easy on the eyes, so does G+ ... To be honest, the new Google and co website designs are much better than anything that Apple has online.

Clément Biger
Clément Biger

The USA is not the only country in the world. So no, 32m unique VISITORS a month in the US does not mean there cannot be 250m users in the world).

But yeah, when you want to see what suits you best, it helps :).

Jon LeJeune
Jon LeJeune

How does gmail look drab? Their ui has been improving significantly, and I agree that there are a lot of bugs on google+ with the ui. For example, the games are formatted wrong to where a chunk of the side doesn't show, but the ui isn't anywhere close to being ugly. 

Elliott Husband Powton
Elliott Husband Powton

Gmail is untidy, minimalistic and boring.

I love it in a search engine, but when a month or two since starting using it i'm still searching for certain buttons (forward, reply, delete etc) that essentially says it all...

I'd rather use Hotmail. And THAT is saying something.

Peter G McDermott
Peter G McDermott

This is what I have been saying the whole time! Glad to see that the mass media is starting to positively report on it! Google+ ftw!