Twitter Political Index Measures Sentiment About Obama and Romney

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Twitter

Happiness and rage: Twitter has both.

After trying to figure out which tweets are positive and which are negative, such “sentiment data” is being used to reflect the public’s general mood about certain topics. If you’re mad or glad about the Olympics, for instance, whatever you say on Twitter about the Games helps turn the London Eye Ferris wheel into a giant mood ring every night.

Twitter is using the same type of sentiment data for its new Twitter Political Index, which “evaluates and weighs the sentiment of Tweets mentioning Obama or Romney relative to the more than 400 million Tweets sent on all other topics,” according to Twitter’s blog post.

“For example,” says Twitter, “a score of 73 for a candidate indicates that Tweets containing their name or account name are on average more positive than 73 percent of all Tweets.”

Twitter contends that its Political Index is trying to reinforce – not replace — polling data from the likes of Gallup, but boasts that “the trend in Twitter Political Index scores for President Obama over the last two years often parallel his approval ratings from Gallup, frequently even hinting at where the poll numbers are headed.”

“But what’s more interesting are the periods when these data sets do not align,” says Twitter, “like when his daily scores following the raid that killed Osama bin Laden dropped off more quickly than his poll numbers, as the Twitter conversation returned to being more focused on economic issues.”

“By illustrating instances when unprompted, natural conversation deviates from responses to specific survey questions,” says Twitter, “the Twitter Political Index helps capture the nuances of public opinion.”

The Twitter Political Index can be found at election.twitter.com and is updated every day after 8pm Eastern. There’s historical data available for the candidates as well.

MORE: Want to Light Up the London Eye? Just Tweet That the Olympics Are ‘Totes Amazeballs’

15 comments
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vageorge
vageorge

 Most of the so called polls are bought and paid for. Depending on who

initiates the poll determines the outcome. I learned that in political

science 101.

 The people polled determine the outcome.  The same

poll given to different social, ethnic, region, wealthy or poor,

determines the outcome. A poll given in a poor projects area will have a

drastically different outcome than one given to rich Harvard students

wookiepasta
wookiepasta

O has more followers I guess that makes him more fit to be president. Who gives a flying....

franktrades
franktrades

Got any USEFUL information for your readers?

K3HY
K3HY

What excuse will the Fox news zombies and Rush Limbaugh use when Obama wins?

Will it be Acorn?

Will it be those scary old Black Panthers at the polling place?

The deniers will make up something.

LOL

vageorge
vageorge

 Only a fool would vote for obama as he has really hurt our nation. He calls you stupid and you will vote for him? The nations credit rating has been lowered and is being reviewed again. The obama bailout money to GM was used to build a plant in China not here so they have more jobs and export to the US . Not smart. GM stock was handed to the unions.  Not smart. The real unemployment figure is over 20% and growing. Millions have taken early retirement so they don't count. Many are working jobs with minimum wage in an attempt to feed their families. Our government needs to help domestic companies create domestic jobs and impose heavy import taxes on foreign products. Give the job creating companies tax breaks for domestic jobs....

 Our own energy resources need to be encouraged and given the breaks necessary to develop. Not crippled with EPA regulations that cause layoffs and end jobs

Scrumpto
Scrumpto

I am sorry, but any study, article or person who cites 'says Twitter' does not get my attention, in fact, it makes me laugh at the person saying it.  Get real, try some actual reporting.

Ardvark
Ardvark

I'm guessing that's either because your candidate is Mittens or because you're a Luddite.

vageorge
vageorge

  It is a real probability that you are one of the foolish people that support the omaba

Scrumpto
Scrumpto

Anything derived from Twitter is junk science and bad reporting.  Do you really think that Twitter is relevant?  Come off it, its social media stupidity, why not go to a Justin Beiber concert and ask for politcal discourse.  This kind of garbage perptuates the out of touch nature of the media.  Complete drivel, all of it. 

Afghamistam
Afghamistam

Despite you having provided absolutely nothing in the way of data or any kind of evidence to support your arbitrary and illogical views expressed in the style of a total moron, I AGREE WITH YOU COMPLETELY. But in another, more scientific sense - I don't agree with you at all.

Scott Jaitly
Scott Jaitly

You obviously don't understand the usefulness of such sentiment analysis and the impact of how relevant this type of reporting will be in the coming years.  Major hedge funds, for example, are currently using such analysis to help predict stock prices.  There's a lot more here than initially meets the eye - you just need to try to understand it before bashing it.

FedsMadeSarahPalinClick4Proof
FedsMadeSarahPalinClick4Proof

Sentiment? More like another channel for fabricated nonsense by Washington. Our next election is shaping up to be as big of a sham as the last. Do you know why Sarah Palin's bus tour was really canceled last year? Do you know why she stayed 30 miles away from the second debate and chose the death of Steve Jobs to announce that she's not running? Know what leaked out? Sarah Palin isn't in this race and won't be at the RNC because too many people now know the truth.

MILANZM
MILANZM

Time is running for Pr. Obama: support, money, US economy…I have NO doubt that Pr. Obama will be re-elected this year ( Mr. Romney can get maximum 40-45% votes in November election)!  I did NOT agree with everything what  President did during last 3,5 years, but he  has  the best vision how to win the  future for USA. President is honest person who is doing his best to move this country forward in right direction. My support to Pr. Obama re-election is my investment: what kind of FUTURE   I want for this Country… He has much more to say and accomplish, during next 4,5 years as a President! My the biggest concerns right now are: unemployment, dysfunctional Congress , US economy and houses market depression...

Andrew Witkowski
Andrew Witkowski

REALLY?? honest!!?? Why did he claim executive privlidge on the fast and furious docs which would uncover why thousands of those in mexico and american died due to the gun running scheme.. why is he blocking a full fed audit which will provide the US the transparency of the wallstreet bailouts?? Why is he meeting behind closed doors on major bills when he promised that everything would be broadcasted on CSPAN?? Why are you people so BRAINLESS!!??